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What Is SEO & How To Do On Page SEO



If you own a website, it’s probably in your best interest to optimize your site. Getting traffic from the search results is important for the success of your site, and ultimately your business. Although SEO might sound confusing, and technical, don’t let that overwhelm you.

Ever wanted to know what is SEO, and how to do on page SEO? Well today is your lucky day, because this talk will cover everything you need to know or have ever wondered about this mysterious world. Search Engine Optimization is a process, and this video will take you through this process.

In the world of search, sites that are ranked first in the search results have higher click through rates. Sites that are on pages 2, 3, and so on, aren’t visited frequently if at all. Think about yourself. How many times have you ventured off to different pages of the search results to see what other results there are.

It’s important to remember that there are many different aspects of SEO. Sometimes SEO requires technical changes, while sometimes it is more content related. However, all lead to the same end goal, which is to help your site rank higher in the search results. Sometimes SEO is just a matter of changing up the structure of your site. The major commercial search engines where web traffic comes from is Google, Bing, and Yahoo!.

At the end of the day you want to increase the number of visitors your site receives from search engines. Traffic from search engines can make or break a site. Ranking number one can give you extraordinary exposure, and lead to more revenue, etc.

The six on page ranking factors to keep in mind when optimizing your site are:
keywords
content
page URL
title & description
H1
internal links

Remember, that at the end of the day SEO is an on-going process to make sure your site performs well and can be found in search engine searches. It doesn’t happen overnight.

If you still have any questions, or aren’t sure about something be sure to put write your question as a comment, and I’ll do my best to answer it!

Image rights granted to IndigoTimbre & Sarah R

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