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The 4 Fundamental Steps of Conversion Optimization

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Once upon a time, I was sitting in my office looking over data for one our new clients and reviewing the conversion project roadmap. The phone rang and on the other end was the VP of marketing for a multi-billion-dollar company. It is very unusual to get an unannounced call …

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Images: three optimisation tips to help speed up your site

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People like fast websites and so does Google. In fact, your website’s speed is a ranking factor in Google search engine results. If your site loads quickly, it’s more likely to appear when people search for your brand. This along with the knowledge that a fast site provides a better …

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How Google Search Works in 2016

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Jan 26th Sharing is caring! Please share 🙂 Embed code is here. The below image has a somewhat small font size on it. You can see the full sized version by clicking here. Many years ago we created an infographic about how search works, from the perspective of a content …

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17 useful search marketing stats from Merkle’s Q2 2016 report

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This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google search spending growth has slowed to 22% as CPCs fall 9% Desktop PLA growth rate jumps while mobile …

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Google's Big Brand Shakedown

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Inorganic SERPs A few weeks back Google introduced literally organic-free search results on mobile devices in the travel vertical. Google is now deepening that organic-free offering, announcing their new mobile travel guides would launch in 201 cities. If you live outside of the United States it can be hard to …

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Quiz: How well do you know these 25 SEO abbreviations?

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SEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-filled place. But all you need is a little time, some practice, a small amount of revising, and before you know it you’ll be firing off terms …

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Time to Retire From SEO

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Apr 1st Since we are now at the point that some search results don’t have *ANY* organic search results, it is hard to see much purpose in SEO. The old Google used to be so useful.. the new Google, not so much. pic.twitter.com/0CtbQYnd7u— SEA☂☂LE SEO (@searchsleuth998) March 31, 2016 It …

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Are you paying enough attention to reviews in your local SEO?

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Featured image by ReviewJump Sponsored content in collaboration with ReviewJump. Views expressed in this article are those of the interviewee and do not necessarily reflect SEW’s opinions. Customer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren’t given enough emphasis – …

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The (Hollow) Soul of Technology

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The Daily Obituary As far as being an investable business goes, news is horrible. And it is getting worse by the day. Look at these top performers. The above chart looks ugly, but in reality it puts an optimistic spin on things… it has survivorship bias the Tribune Company has …

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Google Rethinking Payday Loans & Doorway Pages?

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Nov 12, 2013 WSJ: Google Ventures Backs LendUp to Rethink Payday Loans Google Ventures Partner Blake Byers joined LendUp’s board of directors with his firm’s investment. The investor said he expects LendUp to make short-term lending reasonable and favorable for the “80 million people banks won’t give credit cards to,” …

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