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Publisher Blocking: How the Web Was Lost

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Streaming Apps Google recently announced app streaming, where they can showcase & deep link into apps in the search results even if users do not have those apps installed. How it works is rather than users installing the app, Google has the app installed on a computer in their cloud …

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Why your content and SEO strategy need to be joined up

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There are some sites creating useful or interesting content, that are being let down by a lack of attention to SEO.  In yesterday’s #semrushchat there was such an example, a site offering copywriting services, but one that seemingly needed to pay more attention to SEO. The site was kreativ forditas, …

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Restoring Firefox Extensions After The Firefox 43 Update

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Update: Our extensions are now signed, so you should be able to download the most recent version of them & use them with the most recent version of Firefox without having to mess with the Firefox plugin option security settings. Firefox recently updated to version 43 & with that, they …

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How The Telegraph’s SEO strategy led to a Brexit traffic boost

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The EU referendum has delivered a nice traffic boost for the UK’s newspaper websites, according to ABC figures released this week. Interest in the referendum was massive in June, and spiked on June 24th, the day after the referendum. Yes, that’s the same day that searches for ‘what is the EU?’ …

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The 4 Fundamental Steps of Conversion Optimization

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Once upon a time, I was sitting in my office looking over data for one our new clients and reviewing the conversion project roadmap. The phone rang and on the other end was the VP of marketing for a multi-billion-dollar company. It is very unusual to get an unannounced call …

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Images: three optimisation tips to help speed up your site

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People like fast websites and so does Google. In fact, your website’s speed is a ranking factor in Google search engine results. If your site loads quickly, it’s more likely to appear when people search for your brand. This along with the knowledge that a fast site provides a better …

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How Google Search Works in 2016

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Jan 26th Sharing is caring! Please share 🙂 Embed code is here. The below image has a somewhat small font size on it. You can see the full sized version by clicking here. Many years ago we created an infographic about how search works, from the perspective of a content …

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17 useful search marketing stats from Merkle’s Q2 2016 report

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This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google search spending growth has slowed to 22% as CPCs fall 9% Desktop PLA growth rate jumps while mobile …

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Google's Big Brand Shakedown

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Inorganic SERPs A few weeks back Google introduced literally organic-free search results on mobile devices in the travel vertical. Google is now deepening that organic-free offering, announcing their new mobile travel guides would launch in 201 cities. If you live outside of the United States it can be hard to …

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Quiz: How well do you know these 25 SEO abbreviations?

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SEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-filled place. But all you need is a little time, some practice, a small amount of revising, and before you know it you’ll be firing off terms …

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