My on page SEO Training blog post with downloads can be found here http://anthonyhayes.me/tutorials/webinars/21-on-page-seo-techniques-for-optimizing-wordpress-2014/
Notes from the slide:
Optimizing Your URL For Search Engines
How To use Images With A Sneaky SEO Advantage
Using a Sub Headline To Get More Keywords In Early With An H2 Tag
Using Bullet Points Even Before The First Paragraph To be Both User Friendly But Also Help With The Use of Related or LSI Keywords
Using Short Paragraphs With Optimized Headlines To Make Your Content Easy To Read & Not Look Cluttered and Daunting To the Reader
3 Ways We Can Take Advantage Of Video For On Page SEO
Using A Social Locker With A Freebie To Entice Social Shares To Give Us Social Proof and Ideally More Traffic!
Adding A Call To Action To Maximize the Traffic (We Do SEO For The Purpose Of getting More Traffic After All!)
4 Clever Ways To Add Outbound Links And When To Use Follow or No Follow
3 Top Tips For Adding Internal Links Easily With relevancy & being user Friendly At the Same Time
How To Do On Page SEO & Create User Friendly Content Optimization
On page SEO in 2014 has two main considerations. While we want to write for users and not search engine robots there are some on page optimization basics that we can integrate and do so in a way that it doesn’t look over optimized… if Using Yoast SEO plugin some of this will be easy to check for your target keyword using the tiles, description and other factors like having your keyword in the content, the url and the article headline, as well as for social syndication meta data.
These post optimization techniques are Specifically For On Page SEO For WordPress.
But most of the techniques discussed can be used on other platforms, although i do recommend below some WordPress SEO Plugins
Things You May Need To help Optimize Your Site (Plus Some WP SEO Plugin Recommendations, Strategy Tips & Techniques):
Yoast SEO Plugin will help you with being able to see your snippets for your Title and description and will also help you score your optimization for your target keyword.
Insights Plugin is one of my favorite plugins for finding relevant internal and outbound links, videos and more.
Your Main Target Keyword
Grouped Keywords – keyword Planner or Article Optimization Commando
Related Keywords – Look Under Google Search or Use LSIkeywords.com
Plan Your Article From Keywords
A Base of Or Skeleton of Article, Length Of Article – Important But Its Dependent On
HTML Sitemap For Users On Your Site – Simple Hierarchecal Sitemap Plugin Is Awesome
Link Patrol, I recommend using link patrol by Search Engine Journal
Get your keyword in early in the headline.
When you can use the 1.5 Rule which is simply to get part of your keyword phrase back in again in the headline or use a related or LSI search term in there too.
Yoast SEO Plugin is really useful at this stage even though the title you add to Yoast plugin is for the search engines and your headline is for your blog. The reason is that you can see your title and description coming together nicely for the search engines but also in the social section you can extend the length slightly.
Example Of An Optimized headline Using the 1.5 Rule:
“On Page SEO Techniques in 2014 For Optimizing WordPress”
You can see the main keyword of “On page SEO” is right at the start and I have used part of a related term in “Optimization” within the same headline.
Optimizing Your URL For Search Engines
Personally I like to use the /%category%/%postname%/ permalink but many people prefer just /%postname%/ and get their title in with keywords very early.
Use Yoast SEO Plugin To be Able to see snippets as you type the SEO Title too and you can also consider using “WP Category Permalink Plugin” To Control Your URL when using Sub Categories
Optimizing Images & The Sneaky Outbound Link Trick
Use the image properties to add some additional meta data for even more optimization. You can also use Infographics from others as your outbound link or even better to have your own infographic on an authority infographic directory and use that as your outbound link for a a sneaky SEO trick:)
How To use Sub Headlines With Either H2 or H3 tags For Additional SEO Benefits
If your main headline is problem/ solution focused then the sub headline should back up that promise. This gives us a great opportunity to get our keyword in with H2 tag very early in the post.Bullet Points
Part 2 Of 21 On page SEO Techniques For WordPress Coming Soon!…
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