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What is an exact match domain (EMD) and why does Google want to punish them?

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In which we describe what an exact match domain (EMD) looks like, how they can manipulate search rankings and why you should avoid them. What is an exact match domain (EMD)? An EMD is a domain name that precisely matches a search query that will likely drive traffic to your …

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Penguin 4.0: a link builder’s perspective

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It’s been two weeks since Penguin 4.0 was officially announced. Dr. Pete continues to report high Mozcast temperatures, and stories of recoveries are starting to spread across the net. Today I want to take a step back and share my thoughts about Penguin 4.0, as a marketer at a link building …

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