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The future of visual search and what it means for SEO companies

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The human brain has evolved to instantly recognize images. Visual identification is a natural ability made possible through a wonder of nerves, neurons, and synapses. We can look at a picture, and in 13 milliseconds or less, know exactly what we’re seeing. But creating technology that can understand images as …

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Test-driving Pinterest Lens: How does Pinterest’s new visual search tool stack up?

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Pinterest has released its visual discovery tool, Lens, to all Android and iPhone users in the US. As part of Pinterest’s strategy to capture some of the lucrative search market by mastering visual search, this is a significant move and is one that will undoubtedly extend beyond the US soon. …

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The new wave of visual search: what it can do, and what might be possible

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Visual search on the web has been around for some time. In 2008, TinEye became the first image search engine to use image identification technology, and in 2010, the Google Goggles app allowed users to search the physical world with their phone cameras. But in the last couple of years, …

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