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Ten SEO aspects for web designers to master

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Web design isn’t just about aesthetics; it’s about how a site is put together under the hood. Design choices can have a big impact – positive or negative – on a site’s SEO. In turn, this can affect the site’s performance over its entire lifetime. If you’re a professional web …

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How to implement semantic markup using Google Tag Manager

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Structured data is, at this point, a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the engine that drives rich results, which are taking up an …

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The 2018 guide to rich results in search

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Over the past few years, Google’s SERPs have become progressively more enhanced and detailed. Users require as much information as possible before deciding which result to place their trust in and click through to. It’s therefore no surprise then that rich results have become increasingly prominent. Rich results are essentially a way …

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Five important updates to Google semantic search you might have missed

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What is semantic search? Broadly speaking, it’s a term that refers to a move towards more accurate search results by using various methods to better understand the intent and context behind a search. Or as Alexis Sanders very eloquently explained it on the Moz Blog, “The word “semantic” refers to …

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The State of Schema.org: What are the biggest challenges surrounding Schema markup?

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Using Schema.org markup, a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup allows search engines to pull through rich snippets and rich …

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4 things to note when optimizing for local SEO in 2017

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SEO for businesses in 2017 will be revolutionary. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops …

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Google adds rich results for podcasts to SERPs

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On its Developers blog, Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. To date, this is only available via Google Home or the Google Search app v6.5 or higher on Android devices, but support for Chrome on Android is coming …

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