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How to drive more traffic to your WordPress blog

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WordPress is a beloved Content Management System and blogging is a highly idolized profession. The two are millennial-favorite elements of the modern online world, and when combined, can help people monetize their passion. As of some Internet reports, there are currently more than 440 million blogs in the world. That’s a lot, …

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Participating in the conversation: 10 ways to generate traffic WITHOUT Google

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Back in 2014 my colleague Chuck Price published The 10 Best Ways to Generate Traffic WITHOUT Google here at Search Engine Watch. Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change over time. What hasn’t …

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Experts agree: Social media is ineffective in local link building

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As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain Authority isn’t as critical as local relevance. Then there’s the realization that nofollow links are actually fine …

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ClickZ Buyers Guide | Bid management platform review: Kenshoo

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Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors. The first in the series is dedicated to bid management platforms. With more than $90 billion spent …

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30 ways to market your online business for free

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For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. With a high number of businesses all vying for exposure among the vast digital landscape, it can sometimes feel like fighting a losing battle, especially for those just starting out. However, it …

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What are the SEO benefits of social media?

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How does using social media benefit your efforts with SEO? Back in 2008, Search Engine Watch published the article ‘Social Media and SEO – Friends with Benefits‘, and I’d highly recommend reading it back now for a stark reminder of how far the digital world has progressed in the last …

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Google Posts: Growing under the radar

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Google Plus has risen from the dead! No we’re only joking, that’s highly unlikely. Google have now rolled out their Posts function for all small businesses with a Google My Business account. No idea what Posts are? You’d be forgiven for being confused, managing your business information on Google calls …

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The most effective ways to respond to negative reviews

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Customer reviews are one of the most important pieces of your marketing campaign, and research has indicated they may have significant impact on your ranking in search. In fact, 84% of consumers trust an online review as much as they would a personal referral. However, not all reviews are positive. …

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Optimization at the intersection of search, content, social, mobile and local in 2017

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The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and …

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How influencer marketing can benefit your SEO strategy

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Influencer marketing is a powerful tactic to add to your SEO toolbox. With links continuing to reign supreme in SEO, but the difficulty of acquiring them increasing, influencer marketing can help you to generate authoritative links which have the additional benefit of an increase in your user engagement signals, traffic, …

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