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Google Posts: Growing under the radar

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Google Plus has risen from the dead! No we’re only joking, that’s highly unlikely. Google have now rolled out their Posts function for all small businesses with a Google My Business account. No idea what Posts are? You’d be forgiven for being confused, managing your business information on Google calls …

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The most effective ways to respond to negative reviews

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Customer reviews are one of the most important pieces of your marketing campaign, and research has indicated they may have significant impact on your ranking in search. In fact, 84% of consumers trust an online review as much as they would a personal referral. However, not all reviews are positive. …

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Optimization at the intersection of search, content, social, mobile and local in 2017

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The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and …

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How influencer marketing can benefit your SEO strategy

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Influencer marketing is a powerful tactic to add to your SEO toolbox. With links continuing to reign supreme in SEO, but the difficulty of acquiring them increasing, influencer marketing can help you to generate authoritative links which have the additional benefit of an increase in your user engagement signals, traffic, …

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10 online marketing strategies to make you a unicorn [infographic]

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Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns. What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top 1-3% of all marketing campaigns. …

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