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SEO

Accelerated Mobile Pages (AMP): one year on – stats and infographic

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We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 months. AMPs implications are far reaching, for marketers, for publishers  (big and small) and for ecommerce. Implementing faster mobile web pages mainly benefits users, who are increasingly frustrated …

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The new wave of visual search: what it can do, and what might be possible

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Visual search on the web has been around for some time. In 2008, TinEye became the first image search engine to use image identification technology, and in 2010, the Google Goggles app allowed users to search the physical world with their phone cameras. But in the last couple of years, …

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Guide to Black Hat SEO: which practices will earn you a manual penalty?

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A couple of weeks ago we published an article covering 12 high profile websites that have been hit with a Google penalty.  Not all of these companies were in anyway directly to blame. For many it was a lack of education around SEO best practice. Or in some cases an …

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Guide to Google ranking signals – Part 6: Trust, Authority and Expertise

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Last week we published the fifth instalment of our complete guide to Google ranking signals. It concentrated on ‘duplicate content and syndication’ and the practical ways you can ensure your webpages are passing on PageRank and not being ignored by Google. This week we dive into trust signals, paying particular …

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Why your content and SEO strategy need to be joined up

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There are some sites creating useful or interesting content, that are being let down by a lack of attention to SEO.  In yesterday’s #semrushchat there was such an example, a site offering copywriting services, but one that seemingly needed to pay more attention to SEO. The site was kreativ forditas, …

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How The Telegraph’s SEO strategy led to a Brexit traffic boost

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The EU referendum has delivered a nice traffic boost for the UK’s newspaper websites, according to ABC figures released this week. Interest in the referendum was massive in June, and spiked on June 24th, the day after the referendum. Yes, that’s the same day that searches for ‘what is the EU?’ …

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Images: three optimisation tips to help speed up your site

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People like fast websites and so does Google. In fact, your website’s speed is a ranking factor in Google search engine results. If your site loads quickly, it’s more likely to appear when people search for your brand. This along with the knowledge that a fast site provides a better …

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17 useful search marketing stats from Merkle’s Q2 2016 report

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This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google search spending growth has slowed to 22% as CPCs fall 9% Desktop PLA growth rate jumps while mobile …

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Quiz: How well do you know these 25 SEO abbreviations?

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SEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-filled place. But all you need is a little time, some practice, a small amount of revising, and before you know it you’ll be firing off terms …

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Are you paying enough attention to reviews in your local SEO?

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Featured image by ReviewJump Sponsored content in collaboration with ReviewJump. Views expressed in this article are those of the interviewee and do not necessarily reflect SEW’s opinions. Customer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren’t given enough emphasis – …

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