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How do the recent updates to Google Data Studio benefit marketers?

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In a slew of recent posts on their Analytics blog, Google has announced the removal of the 5 report limit in Data Studio in the US, integration with Search Console, and most recently, enhanced support for AdWords MCC accounts. So what is Data Studio, why has Google focused so much …

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Five most interesting search news stories of the week

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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got the latest on a strange glitch appearing in Google’s mobile search, a new beta search engine launched by Creative Commons, and the decline of brand hashtags in …

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What’s been going on with Google’s mobile indexing?

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Back in October, Google announced the impending rollout of a mobile-first search index, a sure to be massive overhaul of the way Google indexes its search results which has had SEOs scrambling to prepare their businesses. In fairly typical Google fashion, a few months on from the announcement, we’re still no …

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How digital marketers can take advantage of Valentine’s Day

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Valentine’s Day is the first big campaign of the year for brands. How can digital marketers take advantage of it and reach their target audience? More than 50% of adults celebrate Valentine’s Day, which means that this is a great opportunity for marketers to promote their products in the most appealing …

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Six steps to a stronger online brand

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Image by NYphotographic, available via CC BY-SA 3.0 When it comes to maintaining a brand, any good marketer will tell you that reputation management is key. But it’s not just about monitoring what others say about your business; it’s also making sure you know how to prevent reputation crisis by …

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Does dwell time really matter for SEO?

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What’s the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year. Please note, this article was originally published on the Wordstream blog; it is reprinted with permission. I won’t lie: I’ve become a bit obsessed with machine learning. …

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What can we learn from the winners and losers of organic search in 2016?

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Who were the winners and losers of organic search in 2016? For the third year in a row, Searchmetrics has published its annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com over the course of 2016. Searchmetrics’ analysis is based on the …

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All you need to master your site speed without getting overwhelmed

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Poor website performance is one of the most widespread problems for business websites, yet it’s the most essential one hurting your business on many levels, from lost customers to bad reputation. These easy-to-use tools will help you solve the problem. Despite what some people may think, site speed is not …

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Five common mistakes small businesses make with their online presence

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Please note, this is content written in association with Single Platform. All small businesses need to know how to create a consistent online presence. 54% of small businesses currently have a website, but this isn’t nearly enough if you want to create an effective web presence in order to approach …

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Seven ways to elevate your personal and professional SEO performance in 2017

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According to research from Borrell associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations. In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders …

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