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SEO

How to identify and fix indexation bloat issues

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Image by Loren Javier, available via CC BY-ND 2.0 Indexation bloat is when a website has pages within a search engine “index” that should not be indexed, and can cause issues if not monitored and policed properly. It is an extremely common SEO problem and affects all websites, ranging from …

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The State of Schema.org: What are the biggest challenges surrounding Schema markup?

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Using Schema.org markup, a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup allows search engines to pull through rich snippets and rich …

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How to use Search Console for quick SEO wins

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SEO doesn’t have to be complicated. Here’s how a closer look at Google Search Console can lead to quick SEO wins. There’s no need to have a lot of technical knowledge to achieve quick SEO wins. Google’s Search Console, for example, can lead to great insights, provided that you’re eager to …

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4 things to note when optimizing for local SEO in 2017

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SEO for businesses in 2017 will be revolutionary. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops …

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Mobile-First Indexing: Everything we know, and how it could affect you

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Image by integratedchange.net, available via CC BY 2.0 For the past five to six months the search industry has been buzzing with talk around the biggest change to Google search results for quite some time – the mobile-first index. In the midst of this noise, it is very easy to …

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A visual history of Google SERPs: 1996 to 2017

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Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us. And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the Search Engine Results Page (SERP). The original lists of static …

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Study: Why do marketers still struggle with innovative search tactics?

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Many marketers who are seeing flagging returns from their search marketing campaigns might wonder what they’re doing wrong – especially if they’ve already got best practices like accurate site descriptions and keyword optimization covered. But a new study commissioned by Microsoft’s Bing and search agency Catalyst, and carried out by …

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Google adds rich results for podcasts to SERPs

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On its Developers blog, Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. To date, this is only available via Google Home or the Google Search app v6.5 or higher on Android devices, but support for Chrome on Android is coming …

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Understanding voice search: What are the implications for marketers?

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Last week, Amazon added their voice search product “Alexa” to their iPhone app. This is yet another signal in the continuing avalanche of signals that voice search is a major part of every major tech company’s strategy. One report by VoiceLabs predicts that voice device growth will quadruple this year. …

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The SEO benefits of using WordPress to publish your content

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Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious …

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