Monday , March 19 2018
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12 SEO tips for large ecommerce websites


Approaching SEO for large ecommerce sites can be overwhelming. With more pages than you can even get your head around and issues like product variants, complex filtering systems and expired products, SEO for ecommerce sites requires a different kind of SEO strategy. Let’s be clear: all of the same keyword …

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6 common international SEO fails and how to avoid them


If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your success. In this article we’ll look at six international SEO mistakes that you could be making, to help you look out for and avoid them …

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Experts agree: Social media is ineffective in local link building


As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain Authority isn’t as critical as local relevance. Then there’s the realization that nofollow links are actually fine …

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How to plan and create evergreen content for SEO


Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In a previous piece for Search Engine Watch, my colleague Graham Charlton covered the power of evergreen content for SEO with some comprehensive Google Analytics stats to back up his claims. This post, however, seeks to …

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How to master copywriting for SEO


In 2018, you need to understand copywriting and SEO – and a whole lot more – to write content that will rank well and return a great ROI. If you have a head for marketing, UX and research, too, you’ll be in a commanding position. As our discipline evolves in …

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IWD 2018: Eight SEO ladies give their advice on being a woman in search


Like many tech and tech-adjacent industries, SEO is a largely male-dominated field. Relatively few statistics exist on the exact gender split within the search industry, but a Moz 2015 Online Marketing Industry Survey put the percentage of men working in SEO at close to 70%. SEM was a little more …

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Google’s updated SERP snippet length: What should be your SEO strategy now?


On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it displays text snippets in Google’s Search Engine Results Pages (SERPs). Barry wrote, “A Google spokesperson told us: ‘We recently made a change to provide more descriptive and useful snippets, to …

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ClickZ Buyers Guide | Bid management platform review: Kenshoo


Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors. The first in the series is dedicated to bid management platforms. With more than $90 billion spent …

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A forward-looking history of link building


Link building is still one of the most important aspects of SEO. When other websites link back to your website, Google interprets this positively. Just how positively, nobody is sure. The fact remains, you need high-quality links if you want to see success in your SEO efforts. But what are …

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Ranker: How to make a Google algorithm-proof website


Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by one – has probably wished that they could find a way to make their website “algorithm-proof”. Still, surely there’s no such thing as a website that’s never impacted …

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