Thursday , April 26 2018
Home / SEO strategy

SEO strategy

Preparing your SEO strategy for the year ahead: 5 key checks

2018-calendar.jpg

The New Year is upon us, full of personal plans made with the best intentions. It also represents a time for businesses and teams to take stock and plan for the coming year; the difference being that unlike personal plans, business plans cannot remain unfulfilled. Many of you will be looking …

Read More »

Which tools should I buy to advance my SEO strategy?

tools.jpg

The complexity of an organic search campaign necessitates some technological assistance. There are plenty of tools on the market, but they vary in price, functionality, and effectiveness. Once you have all the basics in place, which SEO tools should you invest in to take your strategy to the next level? …

Read More »

The highs and lows of enterprise SEO: Which strategies paid off best in 2017?

enterprise-SEO.jpg

As we come to the end of 2017 and embark on the inevitable dozens of review articles looking back over the past year of search, it’s as good a time as any to reflect on SEO strategy. What are the greatest challenges being faced by the industry as a whole? …

Read More »

How to hire the right SEO agency

brunch.png

Organic search accounts for 51% of the traffic brands receive on average, and investment in SEO services is projected to rise to $79 billion annually by 2020. To capitalize on so much opportunity, brands often partner with an SEO agency to add firepower to their existing marketing efforts. However, with so …

Read More »

Does your website need an SEO audit?

SEO-audit.jpg

Websites are like cars: they need maintenance. That may come in the form of updating the CMS, security or plugins. The same goes for SEO. A great SEO strategy will always need reviewing and constant scrutiny of analytics, in order to ensure that you remain on the intended path. To …

Read More »

How to optimize for user intent in search

hubspot-inbound-funnel-1024x477.png

User intent. Also known as searcher intent, it is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. User intent and optimizing for it has come into being via a combination of three key factors: Latent Semantic Indexing, Hummingbird, Rankbrain. …

Read More »

Building your SEO strategy in 2017: what’s most important?

Linkbuilding-1.gif

If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well. Earlier this year, Andrey Lipattsev, a Google Search …

Read More »

Question every part of your organic search strategy in 2017

ThinkstockPhotos-200443370-001.jpg

When was the last time you really tore apart your search strategy and looked at why it is what it is? We’re much more likely to make necessary, iterative changes to our campaigns – but I challenge you to make 2017 the year you question everything. It’s an exercise that …

Read More »

Powered by keepvid themefull earn money