Thursday , April 26 2018
Breaking News
Home / SEO News (page 5)

SEO News

Understanding click-through rate (CTR) in the context of search satisfaction

click-through.jpg

Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks. In SEO, there has long been a notion that Google uses a metric called Time-To-Long-Click (TTLC), first noted in 2013 by AJ Kohn in this wonderful article. Since then, Google has …

Read More »

8 tips for boosting the speed of your WordPress site

site-speed.jpg

Chances are you’d not have waited for this page to load had it taken a second or two longer. That’s the truth – users expect web pages to load pretty much as soon as they click on a hyperlink. Slow loading web pages can become the leading cause of high …

Read More »

How to deliver a data-driven search marketing strategy using customer intent trends

search-trends-strategies.png

Where is the biggest opportunity in marketing at the moment? According to Sophie Moule, Head of Marketing at Pi Datametrics, it’s the sheer amount of customer data that we can get from search. With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like …

Read More »

The 2018 guide to free SEO training courses online

SEO-training.jpg

Over the past decade SEO has been growing into its position as a critical marketing channel for businesses. You might be new to this environment, or you may have new team members that need to be trained up on search engine optimization. Before you go handing over your gold coins …

Read More »

How to check your Domain Authority: 4 tools to use

farmto-table.png

Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO authority it holds. There are numerous tools that can help us arrive at these …

Read More »

The rise of Answer Engine Optimization: Why voice search matters

google-home.jpg

Search engine optimization, better known as SEO, has been around since the 1990s. More than two decades later, we still talk about optimizing for the likes of Google and Bing as ‘SEO’. The tactics may have evolved, the landscape may have changed, but the overarching principles remain the same – …

Read More »

8 key Google Analytics reports for SEO

Google-Analytics-report.png

Any stellar SEO strategy should be meticulously tracked and heavily data-driven. Gut feel is great when deciding on which new pair of shoes to buy, but it’s not the best foundation to base your SEO work upon. Google Analytics is a treasure trove of insightful data. And it’s free! However, …

Read More »

Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round

evergreen.jpg

Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year! While it might seem like an odd time to start planning for the holidays, this time of year is the perfect occasion to reflect on what went well during the …

Read More »

Inside Google’s new Search Console: What’s new, what’s the same, and what’s still to come?

search-performance-1024x525.png

Earlier this month, Google rolled out the beta version of its new and improved Search Console to all verified users. Google has been testing the new Search Console for some months now, with a select number of users given early access to the beta. We’ve had sneak peeks at the slick, clean …

Read More »

The best tools for automating your SEO

automation.jpg

Here’s a fact: effective SEO results require hard work and effort. Anyone who has been in the SEO game for more than a few days knows that earning your website a place in search results is no piece of cake. Not only do you need to carefully plan and execute …

Read More »

Powered by keepvid themefull earn money