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The 5 SEO mistakes holding your ecommerce site back right now

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Ecommerce sites are so different from other web platforms that SEO for them can almost be considered a separate branch of the industry. While many fundamentals are the same, ecommerce, especially of the marketplace variety, introduces complications that could almost be ignored if they occurred on a smaller scale on …

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15 actionable SEO tips to improve your search rankings

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Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience. Diving deep to learn what makes RankBrain tick, here are 15 actionable tips to improve your SEO rankings. Keywords have long been the foundation to high-ranking …

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Are keywords still relevant to SEO in 2018?

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What a useless article! Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. Sure, I couldn’t agree with you more, but when you dive into the subject it uncovers some interesting issues. If you work in the …

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Three SEO issues that your SEO report needs to include (but you probably overlook)

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Good SEO reporting is tough. There’s so much conflicting and outdated advice in our industry that in many cases, SEOs tend to focus on buzz terms rather than good actionable advice. I’ve seen hundreds of SEO reports throughout the years and I often have hard time walking out with a …

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The SEO’s essential guide to web technology

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As an SEO professional, your role will invariably lead you to interactions with people in a wide variety of roles including business owners, marketing managers, content creators, link builders, PR agencies, and developers. That last one – developers – is a catch-all term that can encompass software engineers, coders, programmers, …

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How can you determine your website’s authority, and what can you do to improve it?

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One of the most important and influential SEO metrics many marketers, and specifically content marketers, pay attention to is Domain Authority (DA). The Domain Authority metric was developed by Moz as a means of quantifying your website’s relative importance as a whole – its authority. It provides an insight into the …

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Overcoming 4 black hat SEO techniques that spammers and scammers use to harm your search rankings

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This might come as an utter shock, but not everyone on the web plays by the rules. The dark side of SEO can be particularly crippling to a business if they aren’t aware of how to fight back. All those algorithms Google and other search engines use to identify sites …

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4 local SEO strategies for small and medium businesses

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For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial. Irrespective of what industry you’re in, you’ll always have at least one competitor who has been around longer and …

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The 2018 guide to rich results in search

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Over the past few years, Google’s SERPs have become progressively more enhanced and detailed. Users require as much information as possible before deciding which result to place their trust in and click through to. It’s therefore no surprise then that rich results have become increasingly prominent. Rich results are essentially a way …

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How videos generate quick SEO results

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In January 1996, Bill Gates published an essay titled ‘Content is king’. Seeing where content is right now in the online space, you wouldn’t be wrong in calling Bill Gates a soothsayer. But he couldn’t have foreseen the kind of content that would dominate the online space: video. Videos have …

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