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Neofeudal Web Publishing Best Practices Guide

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At the abstract level, if many people believe in something then it will grow. The opposite is also true. And in a limitless, virtual world, you can not see what is not there. The Yahoo Directory Before I got into search, the Yahoo! Directory was so important to the field …

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Penguin 4.0: a link builder’s perspective

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It’s been two weeks since Penguin 4.0 was officially announced. Dr. Pete continues to report high Mozcast temperatures, and stories of recoveries are starting to spread across the net. Today I want to take a step back and share my thoughts about Penguin 4.0, as a marketer at a link building …

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Brands Beat Generics

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When markets are new they are unproven, thus they often have limited investment targeting them. That in turn means it can be easy to win in new markets just by virtue of existing. It wouldn’t be hard to rank well creating a blog today about the evolution of the 3D …

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Accelerated Mobile Pages (AMP): one year on – stats and infographic

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We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 months. AMPs implications are far reaching, for marketers, for publishers  (big and small) and for ecommerce. Implementing faster mobile web pages mainly benefits users, who are increasingly frustrated …

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How I Learned to Start Loving Social Media's Darkside

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I’m baaaaaaack. Organic Listings What a fun past couple years it has been in the digital marketing landscape; we’ve seen hummingbirds, ads displacing organic listings, phantoms, ads displacing organic listings, rank brain, and of course ads displacing organic listings. It has been such a long time since my last post …

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The new wave of visual search: what it can do, and what might be possible

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Visual search on the web has been around for some time. In 2008, TinEye became the first image search engine to use image identification technology, and in 2010, the Google Goggles app allowed users to search the physical world with their phone cameras. But in the last couple of years, …

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Free Google AdWords Keyword Suggestion Tool Alternative

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Google recently made it much harder to receive accurate keyword data from the AdWords keyword tool. They have not only grouped similar terms, but then they broadened out the data ranges to absurdly wide ranges like 10,000 to 100,000 searches a month. Only active AdWords advertisers receive (somewhat?) decent keyword …

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Guide to Black Hat SEO: which practices will earn you a manual penalty?

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A couple of weeks ago we published an article covering 12 high profile websites that have been hit with a Google penalty.  Not all of these companies were in anyway directly to blame. For many it was a lack of education around SEO best practice. Or in some cases an …

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Penguin 4.0 Update

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On Friday Google’s Gary Illyes announced Penguin 4.0 was now live. Key points highlighted in their post are: Penguin is a part of their core ranking algorithm Penguin is now real-time, rather than something which periodically refreshes Penguin has shifted from being a sitewide negative ranking factor to a more …

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Guide to Google ranking signals – Part 6: Trust, Authority and Expertise

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Last week we published the fifth instalment of our complete guide to Google ranking signals. It concentrated on ‘duplicate content and syndication’ and the practical ways you can ensure your webpages are passing on PageRank and not being ignored by Google. This week we dive into trust signals, paying particular …

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