Monday , December 18 2017
Home / SEO News

SEO News

How much should SEO cost?

cost-of-SEO.jpg

How much should you be paying for SEO services? This subject can be a real minefield, so we first recommend some quick background reading of Jayson DeMers’ commentary from 2015 on how much time SEO should take, and also Clark Boyd’s recent article on choosing the right SEO agency. All read …

Read More »

How to future-proof your SEO for 2018

future-of-SEO.jpg

We’re (frighteningly!) almost to the end of the year, and with just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018. A little while ago, we highlighted our seven SEO trends for 2018 that you should be watching out for. …

Read More »

How to use Google Trends for SEO

Google-Trends-for-SEO.png

Google Trends, first launched in 2006, provides marketers with invaluable insights into how people search on the world’s most popular search engine. In its earlier guises, Trends (or Insights for Search, as it was previously known) was a rather static resource, updated only on an infrequent basis with fresh data. …

Read More »

The highs and lows of enterprise SEO: Which strategies paid off best in 2017?

enterprise-SEO.jpg

As we come to the end of 2017 and embark on the inevitable dozens of review articles looking back over the past year of search, it’s as good a time as any to reflect on SEO strategy. What are the greatest challenges being faced by the industry as a whole? …

Read More »

Highlights from TechSEO Boost: The key trends in technical SEO

shutterstock_634551308.jpg

Although most search conferences contain some sessions on technical SEO, until now there has been a general reluctance to dedicate a full schedule to this specialism. That is an entirely understandable stance to take, given that organic search has evolved to encompass elements of so many other marketing disciplines. Increasing …

Read More »

What are sitelinks and how can I get them?

SEW-sitelinks.png

Back in 2015, we published an article entitled ‘How do I get sitelinks to appear in my site’s search results?’ which looked at how to get the hallowed set of additional links which can appear beneath your website’s SERP listing, known as ‘sitelinks’. At the time of publication, this was …

Read More »

How to hire the right SEO agency

brunch.png

Organic search accounts for 51% of the traffic brands receive on average, and investment in SEO services is projected to rise to $79 billion annually by 2020. To capitalize on so much opportunity, brands often partner with an SEO agency to add firepower to their existing marketing efforts. However, with so …

Read More »

Smart shopping season checklists: Mobile and desktop, content and SEO

mobile-shopping.jpg

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the SERPs is stiff, but winning the click is still no guarantee that the consumer is invested in your shopping experience. More than half of retailers (source: Soasta.com) have a bounce …

Read More »

Black Friday SEO: Last-minute tips for the holiday season

SEO-TIPS-FOR-THE-HOLIDAY-SEASON.png

Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce. SEO can make a significant ecommerce contribution; some final tweaks can make the difference between …

Read More »

Left is Right & Up is Down

belowthefold.jpg

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness. In constantly seeking pleasure we forego happiness. The “feed” based central aggregation networks are just like slot machines …

Read More »

Powered by keepvid themefull earn money