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search marketing

Study: Why do marketers still struggle with innovative search tactics?

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Many marketers who are seeing flagging returns from their search marketing campaigns might wonder what they’re doing wrong – especially if they’ve already got best practices like accurate site descriptions and keyword optimization covered. But a new study commissioned by Microsoft’s Bing and search agency Catalyst, and carried out by …

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Question every part of your organic search strategy in 2017

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When was the last time you really tore apart your search strategy and looked at why it is what it is? We’re much more likely to make necessary, iterative changes to our campaigns – but I challenge you to make 2017 the year you question everything. It’s an exercise that …

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All you need to start your new online venture: 10 tools & 10 useful resources

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Are you starting a new online business? It’s always overwhelming! Here’s your ultimate resource list to help. Maybe you have had an idea for a profitable venture for a while, but are only now diving in? Good news! There are quite a few excellent tools and resources out there to …

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Quiz: How well do you know these 25 SEO abbreviations?

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SEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-filled place. But all you need is a little time, some practice, a small amount of revising, and before you know it you’ll be firing off terms …

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