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How to predict ROI for SEO fixes

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Digital marketers are under tremendous pressure at the moment to produce results with their marketing budgets. Gone are the days where a business just threw money at something and no care about the result. Instead we are in a world where every campaign needs evaluating to understand how it is …

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Interview: Can you forecast SEO? Sastry Rachakonda says you can

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In the world of search engine optimisation, there are a wealth of tools which produce analytics and SEO reports after changes have been made to your site. But what if you could predict how your site’s ranking would change before you’d made any alterations –and see the impact on traffic, ROI …

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