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5 ways to make your website stand out in the SERPs

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Google is always evolving. Tweaks to the algorithm and changes to how search results are presented are often lamented by frustrated marketers, but these evolutions can also present valuable new opportunities for making content visible to searchers. Today’s SERPs are a far cry from the humble list of ten results …

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The 2018 guide to rich results in search

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Over the past few years, Google’s SERPs have become progressively more enhanced and detailed. Users require as much information as possible before deciding which result to place their trust in and click through to. It’s therefore no surprise then that rich results have become increasingly prominent. Rich results are essentially a way …

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Five important updates to Google semantic search you might have missed

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What is semantic search? Broadly speaking, it’s a term that refers to a move towards more accurate search results by using various methods to better understand the intent and context behind a search. Or as Alexis Sanders very eloquently explained it on the Moz Blog, “The word “semantic” refers to …

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Google adds rich results for podcasts to SERPs

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On its Developers blog, Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. To date, this is only available via Google Home or the Google Search app v6.5 or higher on Android devices, but support for Chrome on Android is coming …

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