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Five proven SEO strategies for retailers to use in 2017

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Optimizing your ecommerce site for better rankings should be a top priority for any growth-focused business owner. Being on the first page is no longer enough to generate enough traffic, CTR, and sales, for 2016 and 2017, the main goal should be to rank 1 and I will tell you …

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How Black Friday can lead to valuable organic search opportunities

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Black Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day? Black Friday is a perfect retail opportunity, but it still requires the proper analysis of data to create a strategy that will lead to desired results. According to Adobe …

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Is Amazon the go-to search engine this holiday season?

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Almost everyone knows that the overwhelming majority (93%) of online experiences begin with a search engine, but when you’re looking to finish off your holiday shopping list, what search engine do you go to? Amazon or Google? In 2012, a Forrester report found that 30% of all online shoppers start …

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