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Guide to Google ranking signals – Part 6: Trust, Authority and Expertise


Last week we published the fifth instalment of our complete guide to Google ranking signals. It concentrated on ‘duplicate content and syndication’ and the practical ways you can ensure your webpages are passing on PageRank and not being ignored by Google. This week we dive into trust signals, paying particular …

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Images: three optimisation tips to help speed up your site


People like fast websites and so does Google. In fact, your website’s speed is a ranking factor in Google search engine results. If your site loads quickly, it’s more likely to appear when people search for your brand. This along with the knowledge that a fast site provides a better …

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