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penguin 4.0

A Penguin 4.0 recovery case study


We’ve had time for the dust to settle after the real-time Penguin 4.0 update was released.   It’s now been more than four weeks since the Penguin update was implemented, and close to a month since Google announced the end of the launch. The question in everyone’s mind now is …

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Penguin 4.0: a link builder’s perspective


It’s been two weeks since Penguin 4.0 was officially announced. Dr. Pete continues to report high Mozcast temperatures, and stories of recoveries are starting to spread across the net. Today I want to take a step back and share my thoughts about Penguin 4.0, as a marketer at a link building …

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