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What is SEM?

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If you are coming to this article as a novice, I know what you are thinking. “Not another damned 3 letter acronym! Don’t we have enough?” Well, apparently not, and unfortunately there isn’t all that much we can do to stop the ever growing database of aforementioned acronyms. We must …

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How brands’ domination of paid and organic search has changed with the evolution of search

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It’s been about 18 months since Google stopped serving paid ads on the right rail of desktop searches. It’s also been another rapid year of mobile and voice search. With mobile search now accounting for 60% of total search volume and 20% of searches coming from voice, it is easy …

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How will Google’s new ‘Ad’ label impact marketers?

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Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally. This white label with green text and a green outline will replace the green label that was launched in June 2016. The instant reaction …

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17 useful search marketing stats from Merkle’s Q2 2016 report

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This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google search spending growth has slowed to 22% as CPCs fall 9% Desktop PLA growth rate jumps while mobile …

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