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A world without “(not provided)”: How unlocking organic keyword data leads to a better web

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Beginning in 2011, search marketers began to lose visibility over the organic keywords that consumers were using to find their websites, as Google gradually switched all of its searches over to secure search using HTTPS. As it did so, the organic keyword data available to marketers in Google Analytics, and …

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How brands’ domination of paid and organic search has changed with the evolution of search

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It’s been about 18 months since Google stopped serving paid ads on the right rail of desktop searches. It’s also been another rapid year of mobile and voice search. With mobile search now accounting for 60% of total search volume and 20% of searches coming from voice, it is easy …

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5 reasons to give SEO experts a seat at the website planning table

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Maybe it’s your company’s yearly planning session, or maybe the meeting is being called because your website is in dire need of a refresh. Whether the goal is to help form a new layout for the website, or to start creating the content calendar for the year, the planning sessions …

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How will Google’s new ‘Ad’ label impact marketers?

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Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally. This white label with green text and a green outline will replace the green label that was launched in June 2016. The instant reaction …

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Five most interesting search marketing news stories of the week

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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Larry Kim peers into his crystal ball to make some outlandish predictions for SEO in 2017; Facebook is preparing to flip the switch on a mid-roll video ad offering that …

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Is Google killing mobile organic search?

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Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph …

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17 useful search marketing stats from Merkle’s Q2 2016 report

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This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google search spending growth has slowed to 22% as CPCs fall 9% Desktop PLA growth rate jumps while mobile …

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