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Who were the “winners” and “losers” of organic search in 2017?


Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on during 2017. Searchmetrics bases its analysis on a unique indicator known as ‘SEO visibility’, which it uses to measure a webpage’s performance in organic search. This …

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Highlights from TechSEO Boost: The key trends in technical SEO


Although most search conferences contain some sessions on technical SEO, until now there has been a general reluctance to dedicate a full schedule to this specialism. That is an entirely understandable stance to take, given that organic search has evolved to encompass elements of so many other marketing disciplines. Increasing …

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What are sitelinks and how can I get them?


Back in 2015, we published an article entitled ‘How do I get sitelinks to appear in my site’s search results?’ which looked at how to get the hallowed set of additional links which can appear beneath your website’s SERP listing, known as ‘sitelinks’. At the time of publication, this was …

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Build it and they shall come: Why your site architecture and search strategy must be aligned


As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true for the digital world and your website? And more specifically, what about Google? In most organizations, organic search optimization becomes a layer that is applied after the fact. …

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A world without “(not provided)”: How unlocking organic keyword data leads to a better web


Beginning in 2011, search marketers began to lose visibility over the organic keywords that consumers were using to find their websites, as Google gradually switched all of its searches over to secure search using HTTPS. As it did so, the organic keyword data available to marketers in Google Analytics, and …

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How brands’ domination of paid and organic search has changed with the evolution of search


It’s been about 18 months since Google stopped serving paid ads on the right rail of desktop searches. It’s also been another rapid year of mobile and voice search. With mobile search now accounting for 60% of total search volume and 20% of searches coming from voice, it is easy …

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5 reasons to give SEO experts a seat at the website planning table


Maybe it’s your company’s yearly planning session, or maybe the meeting is being called because your website is in dire need of a refresh. Whether the goal is to help form a new layout for the website, or to start creating the content calendar for the year, the planning sessions …

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How will Google’s new ‘Ad’ label impact marketers?


Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally. This white label with green text and a green outline will replace the green label that was launched in June 2016. The instant reaction …

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Five most interesting search marketing news stories of the week


Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Larry Kim peers into his crystal ball to make some outlandish predictions for SEO in 2017; Facebook is preparing to flip the switch on a mid-roll video ad offering that …

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Is Google killing mobile organic search?


Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph …

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