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on-page optimisation

ICO marketing in 2018: from SEO to PPC

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Initial Coin Offerings (ICOs) were the talk of the town in 2017.  There were 435 ICO projects deemed successful in 2017, raising an average of $12.7 million. In total, over $5.6 billion was raised in 2017, a 40-fold increase from the $96.3 million raised in 2016. ICO’s are rapidly replacing …

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Technical SEO vs content marketing: Which should SEOs focus on?

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In the digital marketing sector we frequently talk about content and technical SEO as two distinct sections of marketing we can do on-site. But that’s not entirely true. The two elements work hand-in-hand on a website to support its organic successes. I think primarily the reason is that two separate …

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