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Five most interesting search marketing news stories of the week

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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we follow up on the launch of Google’s new ad label to ask how it will impact marketers, and look at attempts by Google’s tech incubator Jigsaw to clean …

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Google brings emoji back to the SERPs 😍🙌💯

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Google has revealed that emoji 😎 will once again show up in search results snippets, reversing a decision taken in 2015 to remove the characters from its results. Further context was added with the announcement that emoji will appear “where relevant, useful and fun,” and we can expect to see more …

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Five most interesting search marketing news stories of the week

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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Larry Kim peers into his crystal ball to make some outlandish predictions for SEO in 2017; Facebook is preparing to flip the switch on a mid-roll video ad offering that …

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How a new AI powered search engine is changing how neuroscientists do research

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When you think of artificial intelligence, images of futuristic robots or memories of bad sci-fi films might come to mind. However, the reality of AI is actually a lot more tame: a friendly search engine, for instance. But while we type our queries into Google and usually get fairly useful …

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Google tests its own user ratings for movies

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Google has decided to experiment with user ratings for movies and TV shows. Is this a new permanent feature? There seems to be an initial attempt from Google to introduce user ratings in its search results for movies and TV shows. A selected sample of testers noticed a thumbs up …

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How to use data to justify SEO fixes

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SEO fixes tend to get pushed further down the development queue as their benefit is harder to put a number on. While you can usually put a definitive number on CRO or UX fixes, SEOs tend to fall into the trap of parroting back Google guidelines, or best practice recommendations, …

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Five most important search marketing news stories of the week

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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got key trends in content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without …

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What is an exact match domain (EMD) and why does Google want to punish them?

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In which we describe what an exact match domain (EMD) looks like, how they can manipulate search rankings and why you should avoid them. What is an exact match domain (EMD)? An EMD is a domain name that precisely matches a search query that will likely drive traffic to your …

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This is how Google will present the results of the 2016 US election…

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By presenting an animated gif of everybody screaming and crying? By turning off its search engine (and by extension the entire internet) so everyone can just be with their loved ones and not think about the world post 9th November? Or by just hosting some classic re-runs of The Simpsons …

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Publishers are struggling with AMP page monetization

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Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as The New York Times, Wall Street Journal and Hearst are among the many companies that have adopted AMP. According to a DoubleClick study conducted earlier this year that looked at various performance …

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