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How does Bing’s voice search compare to Google’s?

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Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete? A study earlier this year revealed that Microsoft’s speech recognition technology demonstrated only a 5.1 percent word error rate in …

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How to optimize VR content for search

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Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. Whether using it to look around a potential new home without leaving your sofa, or to explore a popular scuba diving spot without touching a drop …

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How to optimize featured snippets for voice search

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SEO is an exceptionally fast-paced industry, and sometimes keeping on top of the latest updates and imminent changes can be a full-time job in itself. One factor that is having an unprecedented effect on organic search is voice search. The combination of an increase in mobile searches and the rise …

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Why SEOs can’t afford to wait around for a mobile-first index

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We’re often told that the web is increasingly mobile, and that it is imperative for businesses to adapt their marketing strategies to be ‘mobile-first’ in order to capitalize on this shift in internet behavior. But just how mobile is the web in 2017, and what does this mean for search? …

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Mobile SEO: The 3 areas that really matter for SEO performance

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With the upcoming launch of Google’s mobile-first index, digital marketers are preparing for a proliferation of “micro-moments”. There has been a lot of noise around this seemingly seismic shift, but this trend was set in motion years ago and we have plenty of data to hand on what makes or …

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The ultimate guide to mobile technical SEO

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With smartphone users growing year-on-year while desktop users stagnate, it comes as no surprise that Google looks to put mobile at the very core of its search engine algorithm in 2017. Mobile is destined to become the backbone of determining rankings on both the mobile and desktop version of your …

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Optimizing for voice assistants: Why actions speak louder than words

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“Hey Siri, remind me to invent you in 30 years” In 1987, Apple came up with the idea of a “Knowledge Navigator”. You can see the full video here, but it’s a concept that’s remarkably – and perhaps, not coincidentally – similar to our modern smart device assistants, Siri among …

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Mobile-First Indexing: Everything we know, and how it could affect you

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Image by integratedchange.net, available via CC BY 2.0 For the past five to six months the search industry has been buzzing with talk around the biggest change to Google search results for quite some time – the mobile-first index. In the midst of this noise, it is very easy to …

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Understanding voice search: What are the implications for marketers?

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Last week, Amazon added their voice search product “Alexa” to their iPhone app. This is yet another signal in the continuing avalanche of signals that voice search is a major part of every major tech company’s strategy. One report by VoiceLabs predicts that voice device growth will quadruple this year. …

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Can Google get users on board with “shortcuts in search”?

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Google announced yesterday the launch of “shortcuts in search”, which will allow Android users (only in the US, for now) to access quick answers on a range of topics with the touch of a button. Fittingly, Google has termed these “tappable shortcuts” and they will lead searchers to instantaneous information …

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