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Why SEOs can’t afford to wait around for a mobile-first index

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We’re often told that the web is increasingly mobile, and that it is imperative for businesses to adapt their marketing strategies to be ‘mobile-first’ in order to capitalize on this shift in internet behavior. But just how mobile is the web in 2017, and what does this mean for search? …

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Publishers are struggling with AMP page monetization

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Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as The New York Times, Wall Street Journal and Hearst are among the many companies that have adopted AMP. According to a DoubleClick study conducted earlier this year that looked at various performance …

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Three reasons you might not need Google AMP after all

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Mobile devices currently account for more than half of all internet use on a global level, and yet, many websites are still not mobile-friendly. Even those that are designed to look good on smaller screens still run the risk of loading slowly as a result of poor image optimization or …

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