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How to optimize featured snippets for voice search

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SEO is an exceptionally fast-paced industry, and sometimes keeping on top of the latest updates and imminent changes can be a full-time job in itself. One factor that is having an unprecedented effect on organic search is voice search. The combination of an increase in mobile searches and the rise …

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How to scale your business internationally on search engines

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Most online sites at some stage will want to expand, and one of the most common ways to do that is by offering products to an international market. However, it’s not an easy or simple task by any means. This post will help you understand the risks, research and steps …

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Taming the local search beast in a post-Possum and Fred world

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It’s estimated that 46 percent of all searches performed on Google have a local intent, and the Map Pack appears for 93 percent of these. In September 2016 Google unveiled a new local search algorithm, dubbed Possum, and it pretty much went unnoticed in comparison to the real-time Penguin update …

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International SEO: 5 ways to scale performance

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The digital revolution has truly become a global phenomenon. In the European Union, Internet penetration reaches over 80 percent, with some countries reaching well above 90 percent. In China, there are 731 million internet users, representing only 53 percent of the population —  leaving plenty of room for growth. The …

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How to optimize Google My Business listings for multi-location businesses

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Being listed on Google My Business (GMB) is an essential part of any local SEO strategy. But how can businesses with multiple locations make sure they aren’t penalized in search rankings? Produced in association with SweetIQ. Google My Business Google My Business was rolled out in 2014 to make it …

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What does voice search mean for your local SEO strategy?

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The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. For businesses that rely on local search traffic, this has important ramifications for their strategy. So how can businesses ensure they aren’t left behind when it comes …

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4 things to note when optimizing for local SEO in 2017

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SEO for businesses in 2017 will be revolutionary. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops …

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Optimization at the intersection of search, content, social, mobile and local in 2017

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The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and …

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Hotel SEO: Five steps to optimizing hotel deals and listings

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Effective SEO is important to the visibility of any hotel online. To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs). SEO allows your hotel to improve …

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Five common mistakes small businesses make with their online presence

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Please note, this is content written in association with Single Platform. All small businesses need to know how to create a consistent online presence. 54% of small businesses currently have a website, but this isn’t nearly enough if you want to create an effective web presence in order to approach …

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