Thursday , October 19 2017
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Still doing guest blogging? Keep these 4 tips in mind

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A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. If you think about it, getting links through guest blogging is much easier than getting links through some other channel. So it’s no wonder that a lot of bloggers and SEO experts still favor this …

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How featured snippets can be manipulated by private blog networks

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The sole purpose of a private blog network (PBN) is to leverage the authority of multiple sites under your control to boost rankings and authority of your main site. You might be thinking: didn’t Google do away with private blog networks years ago? Didn’t they remove all the authority from …

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Guide to Google ranking factors – Part 10: backlinks

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Last week we published the ninth instalment of our complete guide to Google ranking factors. It concentrated on outbound links and how and why these affect your site’s ranking. This week, we tackle backlinks. What is a backlink? A backlink is link from a third party website, back to your …

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Complete guide to keyword research for SEO

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Keywords are the backbone of SEO. They represent all the phrases which you type into Google search box when surfing the net. Having this in mind, you can quickly establish that SEO is a user-oriented profession. In fact, expert’s proficiency can be measured by their ability to discover trending keywords …

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Guide to Google ranking factors – Part 9: outbound links

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Last week we published the eighth instalment of our complete guide to Google ranking factors. It concentrated on internal links, as well as the best way to use anchor text and hub page or category optimisation. This week, outbound links! 1) An outbound link is a ‘vote of confidence’ to …

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Penguin 4.0: a link builder’s perspective

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It’s been two weeks since Penguin 4.0 was officially announced. Dr. Pete continues to report high Mozcast temperatures, and stories of recoveries are starting to spread across the net. Today I want to take a step back and share my thoughts about Penguin 4.0, as a marketer at a link building …

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Guide to Black Hat SEO: which practices will earn you a manual penalty?

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A couple of weeks ago we published an article covering 12 high profile websites that have been hit with a Google penalty.  Not all of these companies were in anyway directly to blame. For many it was a lack of education around SEO best practice. Or in some cases an …

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