Thursday , August 17 2017
Breaking News
Home / Industry

Industry

How brands’ domination of paid and organic search has changed with the evolution of search

organic-search.jpg

It’s been about 18 months since Google stopped serving paid ads on the right rail of desktop searches. It’s also been another rapid year of mobile and voice search. With mobile search now accounting for 60% of total search volume and 20% of searches coming from voice, it is easy …

Read More »

Pump the brakes: SEO and its sweeping statements

OMG-cat.jpg

The following article is an opinion post written by a guest author and may not necessarily reflect the views of Search Engine Watch. Knee-jerk reactions are rarely based on sound judgement. Instead they are driven by emotion. In such scenarios, you would be better off giving due consideration prior to taking …

Read More »

Five important updates to Google semantic search you might have missed

video-rich-result-658x1024.png

What is semantic search? Broadly speaking, it’s a term that refers to a move towards more accurate search results by using various methods to better understand the intent and context behind a search. Or as Alexis Sanders very eloquently explained it on the Moz Blog, “The word “semantic” refers to …

Read More »

Should Google be more transparent with its updates?

google-transparency.jpg

It might seem hard to recall now, but there was a time when Google would regularly announce updates to its ranking algorithms, confirming what they were and how they would affect websites. During these halcyon days, information about Google ranking updates was generally delivered via Google engineer and head of …

Read More »

A visual history of Google SERPs: 1996 to 2017

a-brief-history-of-search-results-pages.png

Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us. And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the Search Engine Results Page (SERP). The original lists of static …

Read More »

Study: Why do marketers still struggle with innovative search tactics?

search-marketing.png

Many marketers who are seeing flagging returns from their search marketing campaigns might wonder what they’re doing wrong – especially if they’ve already got best practices like accurate site descriptions and keyword optimization covered. But a new study commissioned by Microsoft’s Bing and search agency Catalyst, and carried out by …

Read More »

Google adds rich results for podcasts to SERPs

zebra-podcast.png

On its Developers blog, Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. To date, this is only available via Google Home or the Google Search app v6.5 or higher on Android devices, but support for Chrome on Android is coming …

Read More »

Test-driving Pinterest Lens: How does Pinterest’s new visual search tool stack up?

pinterest-lens-mural.png

Pinterest has released its visual discovery tool, Lens, to all Android and iPhone users in the US. As part of Pinterest’s strategy to capture some of the lucrative search market by mastering visual search, this is a significant move and is one that will undoubtedly extend beyond the US soon. …

Read More »

Three reasons for companies to consider using .brand TLDs

brand-domains-webinar-results-1024x576.png

On February 28, 2017, ClickZ Intelligence presented the webinar ‘Still using .com? Here’s why 50% of all Fortune 500 companies are about to use .brand’ in association with Neustar. This article has been adapted from a post originally published on our sister website ClickZ. When asked why they were investigating the …

Read More »

Five most interesting search marketing news stories of the week

Pokemon-Go-1.png

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we follow up on the launch of Google’s new ad label to ask how it will impact marketers, and look at attempts by Google’s tech incubator Jigsaw to clean …

Read More »

Powered by keepvid themefull earn money