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google ranking factors

All you need to master your site speed without getting overwhelmed


Poor website performance is one of the most widespread problems for business websites, yet it’s the most essential one hurting your business on many levels, from lost customers to bad reputation. These easy-to-use tools will help you solve the problem. Despite what some people may think, site speed is not …

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Guide to Google ranking factors – Part 7: Site-level signals


Last week we published the sixth instalment of our complete guide to Google ranking factors. It concentrated on trust signals, authority and expertise, paying particular attention to Google’s Page Quality Rating. This week we move away from on-page content, and dive into site-level factors. 1) HTTPS HTTPS adds an additional …

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