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Google Penguin

Best practices for anchor text optimization in 2018

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Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that “unlocks” every link’s potential — to the extent that Google had to roll out its first Penguin update in 2012, cutting tried-and-true anchor text over-optimization methods out of …

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A Penguin 4.0 recovery case study

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We’ve had time for the dust to settle after the real-time Penguin 4.0 update was released.   It’s now been more than four weeks since the Penguin update was implemented, and close to a month since Google announced the end of the launch. The question in everyone’s mind now is …

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