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Google Penguin

Best practices for anchor text optimization in 2018


Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that “unlocks” every link’s potential — to the extent that Google had to roll out its first Penguin update in 2012, cutting tried-and-true anchor text over-optimization methods out of …

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A Penguin 4.0 recovery case study


We’ve had time for the dust to settle after the real-time Penguin 4.0 update was released.   It’s now been more than four weeks since the Penguin update was implemented, and close to a month since Google announced the end of the launch. The question in everyone’s mind now is …

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