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evergreen content

How to plan and create evergreen content for SEO

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Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In a previous piece for Search Engine Watch, my colleague Graham Charlton covered the power of evergreen content for SEO with some comprehensive Google Analytics stats to back up his claims. This post, however, seeks to …

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Why your content and SEO strategy need to be joined up

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There are some sites creating useful or interesting content, that are being let down by a lack of attention to SEO.  In yesterday’s #semrushchat there was such an example, a site offering copywriting services, but one that seemingly needed to pay more attention to SEO. The site was kreativ forditas, …

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