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Emoji appear in Google AdWords ads titles

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Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon. We have seen this before, although prior instances of emoji in AdWords seemed to be caused by a loophole that allowed certain character …

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Google brings emoji back to the SERPs 😍🙌💯

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Google has revealed that emoji 😎 will once again show up in search results snippets, reversing a decision taken in 2015 to remove the characters from its results. Further context was added with the announcement that emoji will appear “where relevant, useful and fun,” and we can expect to see more …

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The Rise of Emoji and Google’s Mobile-First Movement

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We’re constantly tuned in to the Internet as well as the new technologies and amenities that spawn from it. Emoji — those little smiley faces and symbols used in your mobile device’s messaging keyboard — used to be used exclusively for text messaging. Their meanings are simple. Unlike shorthand acronyms …

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