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domain authority

How can you determine your website’s authority, and what can you do to improve it?


One of the most important and influential SEO metrics many marketers, and specifically content marketers, pay attention to is Domain Authority (DA). The Domain Authority metric was developed by Moz as a means of quantifying your website’s relative importance as a whole – its authority. It provides an insight into the …

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How to check your Domain Authority: 4 tools to use


Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO authority it holds. There are numerous tools that can help us arrive at these …

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