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How will Google’s new ‘Ad’ label impact marketers?

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Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally. This white label with green text and a green outline will replace the green label that was launched in June 2016. The instant reaction …

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Does dwell time really matter for SEO?

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What’s the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year. Please note, this article was originally published on the Wordstream blog; it is reprinted with permission. I won’t lie: I’ve become a bit obsessed with machine learning. …

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Building your SEO strategy in 2017: what’s most important?

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If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well. Earlier this year, Andrey Lipattsev, a Google Search …

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11 ways to raise your SEO click-through rate (infographic)

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It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links. However, there are a lot of really great reasons you should work on …

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10 marketing metrics to master for first-time startup owners

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When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need* to pay attention to in order to determine the success of your business. However, the problem with following a lot of metrics is that it can …

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