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Content marketing

Technical SEO vs content marketing: Which should SEOs focus on?

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In the digital marketing sector we frequently talk about content and technical SEO as two distinct sections of marketing we can do on-site. But that’s not entirely true. The two elements work hand-in-hand on a website to support its organic successes. I think primarily the reason is that two separate …

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5 steps to making your content smarter

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The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by my company, BrightEdge, found that 97% of marketers view these two areas as converged disciplines. Given that 51 percent of the traffic arriving on your website is …

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Marketing with intent: The combined power of SEO and content

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If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers. SEO is all about creating brand visibility – it ensures that customers can find your website. Engaging content is …

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How to achieve off the charts off-page SEO that will boost traffic

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When you think about improving your SEO, what’s the first thing that comes to mind? Maybe you think of rewriting your web copy to rank better for certain keywords, churning out new posts for your blog, or making sure your website is structured in a logical way. All of these …

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8 technical issues holding your content back

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Technical SEO has certainly fallen out of fashion somewhat with the rise of content marketing, and rightly so. Content marketing engages and delivers real value to the users, and can put you on the map, putting your brand in front of far more eyeballs than fixing a canonical tag ever …

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7 quick ways to use content marketing to boost search ranking

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Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. So how can businesses use it to improve their search rankings? When done well, content marketing can contribute to boosting a site’s position in search rankings. Although this may not seem like the most obvious …

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Seven ways to elevate your personal and professional SEO performance in 2017

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According to research from Borrell associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations. In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders …

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Five most important search marketing news stories of the week

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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got key trends in content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without …

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Are you using too many questions in your headlines?

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It’s been said that there are no stupid questions. But are there stupid question headlines? People ask search engines questions all the time. People are seeking answers to all kinds of questions. They want to know the who, what, where, when, why, and how on a variety of topics. These …

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10 useful tools for writing compelling content for SEO

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Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.* Do you need more evidence that SEO is the way to go when it comes to boosting the popularity of your website and your brand? When it comes to …

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