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content and SEO

How to plan and create evergreen content for SEO


Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In a previous piece for Search Engine Watch, my colleague Graham Charlton covered the power of evergreen content for SEO with some comprehensive Google Analytics stats to back up his claims. This post, however, seeks to …

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How to master copywriting for SEO


In 2018, you need to understand copywriting and SEO – and a whole lot more – to write content that will rank well and return a great ROI. If you have a head for marketing, UX and research, too, you’ll be in a commanding position. As our discipline evolves in …

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5 steps to making your content smarter


The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by my company, BrightEdge, found that 97% of marketers view these two areas as converged disciplines. Given that 51 percent of the traffic arriving on your website is …

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