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How featured snippets can be manipulated by private blog networks

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The sole purpose of a private blog network (PBN) is to leverage the authority of multiple sites under your control to boost rankings and authority of your main site. You might be thinking: didn’t Google do away with private blog networks years ago? Didn’t they remove all the authority from …

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Should Google be more transparent with its updates?

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It might seem hard to recall now, but there was a time when Google would regularly announce updates to its ranking algorithms, confirming what they were and how they would affect websites. During these halcyon days, information about Google ranking updates was generally delivered via Google engineer and head of …

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Five most important search marketing news stories of the week

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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got key trends in content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without …

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Guide to Black Hat SEO: which practices will earn you a manual penalty?

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A couple of weeks ago we published an article covering 12 high profile websites that have been hit with a Google penalty.  Not all of these companies were in anyway directly to blame. For many it was a lack of education around SEO best practice. Or in some cases an …

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