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What is HTTP/2 and how does it benefit SEO?

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The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO? The variety and quantities …

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Publishers are struggling with AMP page monetization

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Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as The New York Times, Wall Street Journal and Hearst are among the many companies that have adopted AMP. According to a DoubleClick study conducted earlier this year that looked at various performance …

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Three reasons you might not need Google AMP after all

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Mobile devices currently account for more than half of all internet use on a global level, and yet, many websites are still not mobile-friendly. Even those that are designed to look good on smaller screens still run the risk of loading slowly as a result of poor image optimization or …

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Is Google killing mobile organic search?

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Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph …

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Guide to Google ranking factors – Part 7: Site-level signals

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Last week we published the sixth instalment of our complete guide to Google ranking factors. It concentrated on trust signals, authority and expertise, paying particular attention to Google’s Page Quality Rating. This week we move away from on-page content, and dive into site-level factors. 1) HTTPS HTTPS adds an additional …

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Technical SEO checklist: a webmaster’s guide to on-page optimisation

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Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search. This checklist will bring together a lot of already published content from the site in one place, and there will be links to more …

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Accelerated Mobile Pages (AMP): one year on – stats and infographic

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We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 months. AMPs implications are far reaching, for marketers, for publishers  (big and small) and for ecommerce. Implementing faster mobile web pages mainly benefits users, who are increasingly frustrated …

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